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și Strategie

Brandul tău, fie că e la început de drum sau la maturitate, trebuie să comunice o poveste coerentă și relevantă pentru consumator, iar pentru acest lucru, este nevoie de o strategie gândită pas cu pas de la strategia de brand la content, experiența consumatorului și media buying.

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Online

Marketing-ul Online joacă un rol decisiv în 2017 și reprezintă o oportunitate uriașă de a-ți majora profitul și de a face o trecere firească către o comunicare relevantă pentru consumator. A fi prezent în mediul online este mai mult decat un “must have”, este singura soluție de a interacționa cu generațiile viitoare.

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web

Dezvoltarea website-ului trebuie făcută constant și permanent. Poate fii considerat mai degraba un serviciu decât un produs. În funcție de obiectivele și nevoile business-ului, putem dezvolta o gamă extinsă de soluții web, de la un site de prezentare la magazine online scalabile si soluții custom web.

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Design

Fie că e vorba de marketing sau de web development, toate acestea au nevoie de un suport vizual atractiv și funcțional. Dă-ne voie să transpunem conceptele și strategia în proiecte creative și originale care să capteze atenția clienților tăi.

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Is a rate card really relevant?

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It may seem like an obvious question, but rate cards – what are they for? To give clients a clear and transparent picture of how much you charge, right? On the face of it, that’s what you’d think. And technically that’s true. But perhaps a better way of asking is ‘are rate cards useful?’

To me, the answer is clear – on their own, rate cards are completely useless. Asking for them to be supplied as part of a competitive tender process is a complete waste of time. They mean nothing. Even knowing how your agency calculated the price they gave you isn’t really important. What really matters is the final deliverable and the final budget.

For example, if you’ve got two identical companies, offering exactly the same service, who you know will take exactly the same amount of time to produce a job, but Company A charges 50 euro/hour and Company B charge 100 euro/hour, you’ll obviously go with Company A. It’s a no brainer. And you’ll know you picked the right company for you. So in this example, the rate card is useful.

But how often are two companies really identical? If you’re buying a service, such as a roof repair, for example, you might get close, but design and communication are different. They’re more subjective for a start. There can be completely different levels of strategic input. There’s design and there’s design that’s fit for purpose. Different levels of experience come into play as well. And doing something faster doesn’t mean that it’s better.

Let’s say you’ve got two communication agencies you’ve asked to tender. You see from their rate cards that Agency A charges 50 euro/hour and Agency B charges 100 euro/hour. So you go with Agency A as they’re cheaper. But what if Agency A takes twice as long as Agency B? Both agencies would have been the same price. And what if, because Agency A didn’t do the necessary research, what they have delivered isn’t effective?

Appointing a new agency should be an exciting process. You get to write the brief and see what’s out there. You get to pick the agency you feel is right for you, that understands you and your needs, that you feel can deliver. Of course, you have a budget, but you shouldn’t lead with that – then you’re just making a purchase. You’re entering into a supplier relationship, not a partnership. And partnerships are so much more rewarding – for both agency and client.

I’ve been involved in so many different tenders. And the most rewarding? The ones where price is the last thing that’s talked about.
I’m not suggesting that price isn’t important – of course, it is. It just shouldn’t be the first question you ask.

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